One of the most important products in a skin care regimen is a good facial cleanser. Without proper cleansing, the skin becomes a breeding ground for microorganisms. It is important that you choose a facial cleanser that cleans the skin of toxins and eliminates surface bacteria. A good facial cleanser goes a long way in the exfoliation of dead cells and improving the skins texture. You will want to avoid using regular soaps on your face since they have a high pH level and can dry out the skin. Facial cleansers are soap-free and gentle on the skin. Facial cleansers target the epidermal layer that traps bacteria, cosmetics, sweat and pollutants. Facial cleansing should be effective without irritating the skin, and to achieve this it is important to choose the most appropriate products. A person with dry skin is going to benefit from a facial cleanser that is lipid free. These cleansers allow you to cleanse your skin without removing the oil from it. Those who have oily skin will want to use a deep cleanser to draw out and wash away excess oils and impurities. If you have combination skin, determine if your skin is more prone to be oily or dry. Whichever type covers more of your face, choose a combination cleanser designed for combination-to-oily skin or combination-to-dry skin. Another important thing to remember when choosing a facial cleanser is any type of skin conditions you may have. No matter what type of skin you have, make sure you do not cleanse too much. Once in the morning and once in the evening is plenty. If you clean your skin to much, you will end up drying it out. Also make sure that when rinsing you dont use water that is too hot or too cold, lukewarm works best when washing your skin.